From transport trucks through to personal cars and emergency service vehicles, each of our clients has different requirements for their on-the-road promotions and we’re always happy to fulfill their specific needs and get them on the road toward increased brand awareness.
The latest trend in full body wraps is full colour change of a car. If several years ago it was more of an expensive novelty, today the big leap made by the wrap vinyl producing companies made it possible to talk about changing your vehicle’s colour as of something quite ordinary. We can offer a selection of more than 200 different colours including gloss, satin, matte, metallic, carbon fiber even chrome and colour flip.
We excel at designing and printing custom vehicle wraps for cars, vans, and pickup trucks and even larger vehicles such as boats, buses, and trailers. We can create the vehicle wrap of your dreams, when and where you need it.
CPM (cost-per-thousand-impressions)
CPM stands for Cost per Thousand Impressions. It is a industry standard unit of measure which defines how many dollars it costs to run an advertisement to receive 1000 impressions
CPM Analysis
There have been many studies done to identify the effectiveness of outdoor vehicle advertising. Most of the studies found that vehicle advertising is one the most effective and lowest cost advertising mediums available.
Studies estimate that vehicle wraps can garner as many as 30,000 to 70,000 daily impressions. It is easy to see the low CPM for vehicle wraps in the following graph as it illustrates the CPM for various advertising mediums.
97% of people recall Wraps
Not only is vehicle advertising relatively inexpensive but it also has a high recall value. With 97 % of people remembering fleet graphics it is one of the best tools to incorporate into a companies media strategy.
98% of people think wraps create a positive image of the advertiser.
The additional benefit of vehicle wraps, decals and fleet graphics is that they unify a fleet or company image. In addition to 98% of people thinking it creates a positive company image. It can help the fleet look newer by wrapping old vehicles, cleaner, and more professional.
96% of people think fleet graphics have more impact then billboards.
The probable reason 96% of people think wraps have more impact then billboards is because they are easier seen. They are right there in front and beside drivers, and not 100 feet out and 50 feet in the air.
